As a business person and marketer, you have more than likely heard the term “going viral.” This is a term that can bring a lot of excitement, but what does it mean for you as a business? There’s a few things you need to understand about the term “going viral.”
Understanding Going Viral in Simple Terms
In simple terms, going viral means that you have content, like a video, article, infographic, or another piece of information that spreads quickly throughout the Internet. In most cases, this is through social media channels like Facebook, or Twitter. Videos such as those on YouTube, also do well and may gain thousands or even millions of views. This can benefit you as a business because it allows you to reach a wide audience without having to spend any money on expensive advertising campaigns. The viral content markets your business without much work on your part once the content goes viral. There’s some insider secrets to viral marketing that can help you create exceptional viral content if you’re just getting started.
Content That Goes Viral
There’s certain content that goes viral. You should create the best content you possible can to ensure that it has a chance of success as a piece of viral content. The content must be appealing to your audience and something that they will want to share with others in their network. You can’t just create any old content and expect this content to become a viral masterpiece. Here’s a few tips:
· Create entertaining content
· Have content that has a positive message
· Use content that entertains
· Use content that is very informative
What Doesn’t Go Viral
So, now that you understand what goes viral, let’s look at what doesn’t go viral. In some cases, you think you’ve created great content, but it fails to go viral. There’s a few reasons why content doesn’t go viral such as:
· You used a negative topic
· You created average content with no appeal
· You created controversial content which spread a negative response
There are some viral strategies you can employ right now to increase the chances that content goes viral. First, you need to understand your audience. Who are you trying to reach with the content you create? You must focus on the audience and the demographic as this will help the viral content reach the right people. Another thing you should focus on, is creating an emotional response. The content needs to be meaningful to the other person, so they have a desire to share the content with others. For example, if a piece of content is funny, it might get shared more often. Think of how the content will impact the person emotionally.
Another thing to consider is to build sharing into the content. For example, have a share button to Twitter, LinkedIn, Facebook, and other social media sites so the user can easily share the content you have created. Before you send content, consider the timing of the content. For example, if you need more sales over the Christmas break, then send the viral content before Christmas so it stands a chance of going viral before the holiday is over. You should be up to date in current events and the news of the day because you may be able to take advantage of these situations to send content that’s relevant to the news of the day.
Going viral means you create the best content you possibly can. Make note of the audience you want to reach and keep the content compelling. Your goal is for a positive reaction out of the target audience, so the content is shared. This is the real meaning of going viral, you create content that matters.